Typography Poster Festival
Artist Statement
This 24 by 36 inch type manipulation poster consists of a manipulated title, subtitle, and body copy on a 5 row by 3 column modular grid layout with half inch margins. The Albuquerque International Balloon Fiesta, enabled the exploration of themes such as ballooning, earthy traditions, and fun. The composition consists of a manipulated title to tie in the theme of balloons accomplished by using the bulge and squeeze effects in illustrator. Furthermore, by overlapping the multiplied sequence of the word “international,” and rotating words and lines, typographic design is enhanced beyond the type manipulation.The composition is well balanced with varied weighted fonts to distinguish the hierarchy of information.
Type Manipulation Sketch
Grid use Sketch
Multiplying sketch example